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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
Turbulence And Fear Of Buying
I spend too much of my life on planes. The other day was a rough flight, it was typical winter storms. I’ve become immune to the occasional shaking, even the captain suspending service for a few minutes. But this flight caused me to pause. We hit a pocket, it seemed like we dropped 100 plus feet. The bouncing was worse than I experienced. We hit a few more pockets, a few of the overhead bins popped open, I could hear carts crashing in the galley. I could see a few of the people around me praying. Despite the 100 + […]
Everything In Sales Is Dead, Long Live Sales And Selling!
It’s tedious, every day a scroll through my various news feeds, there are any number of articles declaring the death of something in sales, or sales itself. Cold calling is dead Social selling is dead ROI is dead SaaS selling is dead The telephone is dead Email is dead CRM is dead The selling process is dead [Name a methodology] is dead AI replaces the need for sales people Sales is dead……. There are endless proclamations, often by vendors or consultants who are selling whatever has displaced the thing that has died. Often, these proclamations are accompanied with faux data […]
The Coming Sales Talent Crisis, Part 3
If you haven’t sensed it yet, I think Sales Talent will probably be “THE” issue confronting sales executives in the coming 3-5 years. In some sense, we’ve tried everything else–technology, sales enablement, incentives, wishful thinking–yet sales results continue to plummet. The old maxim, “selling is about people,” has never been more true, but in a context that is much broader than that mentioned by that of this old maxim. We can’t engage our customers, helping them solve their problems or achieve their goals unless we have people with the mindsets, behaviors, attitudes, skills and competencies to help our customers in […]
The Coming Sales Talent Crisis, Part 2
I wrote The Coming Sales Talent Crisis, focusing on the struggles our customers face in their buying journey. We are all painfully aware of the struggles they face in solving problems and buying. We know that less than 50% result in a buying decision. We know our customers need help-less in understanding our products and solutions, but in helping them navigate their buying process. This process is complex. Helping our customers requires new sales skills. The traditional solutions and consultative selling skills become table stakes. But new skills, including, curiosity, critical thinking, problem solving, collaboration, facilitation, project management, and resource […]
The Coming Sales Talent Crisis
It’s clear that customers struggle to buy. The majority of complex B2B buying journeys end in no decision made. What we traditionally thought of as a relatively linear journey is now depicted as shown below. It turns out the challenge in B2B buying is not what we have traditionally thought, or what we have trained our people do to: Help the customer select a solution (Ideally ours). Our customers struggle. They are trying to solve a problem, part of that involves buying something. But they struggle to align agendas, priorities, to identify how they will make a decision. They start, […]
Our Numbers Aren’t Laws Of Physics!
We tend to think of the Laws Of Physics as fundamental truths about how things behave.* For example, F=M x A (Force is equal to Mass times Acceleration). We always calculate force using this formula, it is universal. These Laws represent fundamental behaviors of objects and very predictable properties. Somehow, we seem to treat many of the numbers we use in sales and marketing as “fundamental and unchangeable truths.” We accept them, we accept the mathematical relationship, and all our behaviors are driven by those relationships. We have all sorts of metrics we look at: Pipeline coverage, win rates, average […]