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Making A Difference – Thoughts, Observations and Opinions
This is Dave Brock’s Blog.
It offers my views on a variety of business, sales, marketing, and leadership topic. My goal is to make a difference for you, the reader, in both your professional and personal lives.
Latest Posts
Our Products Are Becoming Commoditized!
It seems every product, regardless of how complex, is destined for some level of commoditization. In virtually every industry, we look at products and solutions that were very complex. These require great product knowledge and extensive work with the customer to help them understand the product and it’s application. Over time, as products get greater market penetration, as competition increases, as we go through cycles of enhancement of the products, as customers get greater familiarity with them—-products, inevitably become commoditized. Computers used to be a mystery, they were very complex (still are), our customers didn’t understand them, and legions of […]
Driving Growth Through Partnerships, A Discussion With Bill Corbin, CenturyLink
Recently, I had the opportunity to sit down with Bill Corbin, Senior Vice President, Alliances and Strategic Partnerships for CenturyLink. We had a wide ranging discussion on leveraging channels and partnerships to drive more effective engagement with customers. I thought I’d share some of our discussion. Dave Brock (DB): Bill, before we get into it, can you share a little of your background? Bill Corbin (BC): I’ve been involved in various aspects of “channels” for most of my career—both working in the channel and in roles with major companies like CenturyLink. I’ve been here the past year, really focused on […]
Bits And Pieces — June 24, 2017
In my last Bits and Pieces article, I referred to a series of articles I’d written about applying manufacturing and lean techniques to sales and marketing. It was quite a long series, but I’ve had a lot of interest in it. I’ve consolidated the series into an eBook — What Can Sales Learn From Lean Manufacturing? The first edition of this is a consolidation of the 5 articles and some additional commentary on the challenges of applying the principles from the Toyota Production System to sales and marketing. I was also reminded, I wrote another eBook on Lean Sales And […]
Have My Robot Talk To Yours!
Recently, I’ve become fascinated with Amazon’s “Alexa.” I’m just playing with it, at this point, it’s really more of a novelty. It’s actually easier to get up and turn a light on or off, or adjust the thermostat. But I can see how Alexa and Apple, Google, Microsoft and other versions of it can become quite interesting. I’ve started training Alexa…. “Alexa, please make a dozen prospecting calls for me…. Make sure you’ve researched well, be sure to engage them, ask them to text me if they are interested in a deeper discussion…..” No, I’ve not gone off the deep […]
Our Value Creation Starts Within Our Own Company
Recently, I wrote, “Sales People Don’t Have The Time To Create Value With Customers…” Clearly, this is unacceptable if we are to drive business results. If we aren’t taking the time to create value with customers, then customers have no reason to waste their time with us. In the post, I suggested sales people don’t know how to create value in the time they are taking. Even going so far to suggest sales people don’t know how to create value. I’m sure many people read the post and started leaping for solutions. I can imagine a flurry of activity in […]
“Sales People Don’t Have Time To Create Value With Customers…..”
I read a comment in a post, “Sales people don’t have time to create value with their customers anymore.” In fairness to the author, he was claiming sales is broken—it is. My knee jerk reaction was, “This is complete BS!” Upon reflecting I realized it’s true, and it’s probably an understatement. Without a doubt, sales people are busier than ever. They have too much on their plates, and keep getting more and more piled on. Sales people, just as their customers are time poor. At the same time, they are pressed by management for more volume. They blindly send hundreds […]