A very large telecom company sent me this marketing email. It was one of those, … [Read more...]
Category: Transformation
"Tell Us Your Top Business Challenge"
"Can You Make It More Difficult For Me To Give You My Money?" Posted on May, 2021
This post is purely self indulgent whining. But, unwittingly (I hope), too … [Read more...]
The Future Of Selling Driven By The Future Of Work! Posted on April, 2021
I was involved in a fascinating Clubhouse discussion on the future of selling. … [Read more...]
Helping Your Customer Navigate Their Own Organization Posted on April, 2021
We tend to take for granted that our customers know how to buy. We think they … [Read more...]
"They Are Just Cars, The Sales Process Is The Same....." Posted on April, 2021
Imagine talking to a bunch of car sales people. Imagine making the claim, … [Read more...]
Problem Focused Growth Posted on April, 2021
I wrote about Product Led Growth. It's the latest hot new strategy being … [Read more...]
"I'd Love To Learn More About Your Business...." Posted on April, 2021
Daily, I get inundated with emails, texts, social media messages: "I'd love … [Read more...]
Rethinking The Sales Process Posted on April, 2021
Preface: It's always dangerous to preface an article with a warning. This is a … [Read more...]
The Problem With "What Is Being Said" Posted on April, 2021
Yesterday, I was in a fascinating discussion and I made a huge mistake. I … [Read more...]
On Change, Tension, Conflict..... Posted on April, 2021
Might as well get this "ugly" topic out in the open for discussion. It's … [Read more...]
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