The word "transformation," has become the buzzword for 2018. Every consultant, … [Read more...]
Category: Transformation
Category: Transformation
Faux Transformations
What Is The Purpose Of Buying? Posted on November, 2018
I can imagine the raised eyebrows, the questioning expressions, and the thought, … [Read more...]
Scaling "Authentic Conversations" Posted on November, 2018
I just received one of those emails. I'm on a distribution list, I've been … [Read more...]
Just Because Buying Is "Chaotic," Doesn't Mean It's What Customers Want! Posted on November, 2018
As we increasingly understand the "Chaotic Buying Journey," as illustrated by … [Read more...]
Help People Even When You Know They Can't Help You Back Posted on November, 2018
I"m on another 11 hour plane flight, encamped in my "pod," I have my noise … [Read more...]
Are You Learning Yesterday's Skills For Tomorrow's Buyers? Posted on October, 2018
Every time I meet sales enablement and sales executives, I ask, "What are the … [Read more...]
Customers Don't Care About Their Buying Journey! Posted on October, 2018
Recently, I was speaking with an executive whose team was involved in a major … [Read more...]
Moving Beyond The "Chaotic Buying Process" Posted on October, 2018
It seems in recent months, the sales and marketing world is suddenly waking up … [Read more...]
Customers, Looking For Help In Other Places Posted on October, 2018
As sales people, our goal is to become the "go-to" resource for our customers in … [Read more...]
Transforming What We Do Is Not Optional! Posted on October, 2018
Last week, I was sitting in the Gartner Sales and Marketing Conference. If … [Read more...]
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