Every three years, I go through the same cycle. My car lease comes to an end. … [Read more...]
Category: Transformation
Our Customers Are Doing Their Homework
If You Don't Know Who Your Customer Is, Improving Selling Skills Won't Help Posted on March, 2018
Over the past few days, I've been participating in a discussion about a … [Read more...]
"Customers Won't Buy Until They Are Ready To Buy" Posted on February, 2018
Recently, I had a discussion with someone, actually a polite disagreement. I … [Read more...]
To Challenge Or Not To Challenge Posted on February, 2018
Every once in a while, someone asks me, "When is it right to challenge?" At … [Read more...]
The Myth Of The "Single Decisionmaker" Posted on January, 2018
How many people are involved in the customer buying decision? If you are a … [Read more...]
Driving Change Posted on December, 2017
We all struggle with change. Most of the time it's impatience with those around … [Read more...]
The Importance Of Small Changes In Improving Performance Posted on December, 2017
Too often we think of performance and continuous improvement incorrectly. While … [Read more...]
Do Customers Really Have A Buying Process? Posted on November, 2017
It's become common "wisdom" that we have to align align our sales process with … [Read more...]
Clinging To The Past Posted on November, 2017
Both we and our customers struggle with change. Think, for a moment, how many … [Read more...]
Effectiveness And Efficiency Are Not Natural, But They Are Learnable Posted on November, 2017
Every organization continues to focus on how to drive the highest levels of … [Read more...]
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